Happy Valentine’s Day

By Yael Eselist

This weekend, when you are planning a date night with your beau, or a cozy night in with hot cocoa, I ask you to do one thing – wear the best, most glamorous, most comfy, most ‘you’ dress or outfit, and enjoy your moment.

Valentine’s Day is not about coupledom. It’s about the best way to elevate the soul – love. How can you truly love someone else before you love yourself?

So I urge you, to go out today, and find that one item to make your day!

Be it a Prada bag, a dress you have been eyeing for a while, a pair of heels to make you feel all woman. Go out there and get it for yourself today. Love yourself today.

Yael Edelist is the President of Roni Rabl,

the sole distributor of Alembika in the US.

Follow me: @yael_edelist


tzvia bader

One of the most difficult aspects of living with cancer is its uncertainty.

Once diagnosed, cancer patients need to constantly face various amounts of uncertainty. More than that, they need to start living with uncertainty as a constant companion.

When diagnosed, questions around the tumor arise. Is it cancer or ‘just a tumor’? How far advanced is it? What treatments will I receive? What’s the side effect? Will I lose my hair? After treatment there’s uncertainty during the time it takes the body to heal – did it work? Am I cancer-free?

And even after doctors clear you and state cancer is in remission, the question of it coming back is constantly looming over our heads.
If there is one thing we try to do here at TrialJectory is to reduce some of the uncertainty around the available treatment options that are right for me. It’s not just protocol anymore – the trial can offer hope and better outcomes. Wishing us all many days of certainty, and the strength to manage and accept the uncertainty.

Tzvia Bader is the CEO and Co-Founder of TrailJectory.com, which matches cancer patients with the right clinical trial for them using AI. Tzvia, a veteran patient of clinical trials, owes her life to the right clinical trial that saved her life. TrialJectory.com is offering a toolkit that helps patients to choose the right treatment for them and can help you navigate the path to recovery.   

Love: An Expression of Your Will

At the end of life, and during life, we can change a whole relationship.

by Yael Edelist

When I became a single mom at 39, my friends asked me if I’d made a will. My business requires occasional overnight travel, but I’d never before had to consider, What will happen to Ido and Ruth if I don’t make it back home?

If you’re a parent, no doubt your heart hurts a little every time you say goodbye to your kids. How was I going to put in writing—and initial, sign, and date—what was, for me, a forever goodbye?

It took me a few years to meet with a lawyer—a friend, who, in her living room, asked me these questions:

*  Whom do you want to take care of your kids?

*  Where will they live?

*  Whom do you want to give your business to?

*  Who is the one to pull the plug on you?

Will I send Ido and Ruth back to Israel to live with Dana, my only sibling? Will I keep them in New York City, where they were born, where their school and friends are? What will I do with Roni Rabl, the novelty clothing company my mother launched in Israel in 1992, now a distributor she and I run in the Garment District, serving 500 stores nationwide? Whom can I trust to let me go when it’s time?

 And, lastly, whom do I want to leave a piece of me, of my life, to?

Later, going through all my stuff at home, I realized this: making a will isn’t about one’s material assets; it’s about the people we love. How fun to hold my Buddha sculpture and think, “Dana will enjoy this.” Now, ten years later, whenever I sense that a sweater or a book or a vase is perfect for someone, I add it to my will list. Instead of fear, I feel enormous joy. I feel responsible, loving, generous.

I even keep a list of tips to leave for Ido and Ruth. “Don’t skimp on food and sheets.” Bring something when you’re invited to someone’s home.” “Always cherish the relationship between brother and sister.”

Making a will has attuned me, too, to expressing my love in the here and now. I speak it. I write it. Ido, I’m so proud of you. Ruth, you can do anything. Mom, I will always love you. Dana, my life would be hard and gray without you.

Writing this makes me smile. Have you made your will? If yes, do you ongoingly expand it? If no, I hope you’ll begin the process. It promises a life of surprises, wonder, love. The noun “will” comes from the Old English willa, meaning (as you’d expect) “mind, determination, purpose” and “desire, wish, request.” Did you know that it also means “joy, delight”?

yael edelist alembika

Yael Edelist is the President of Roni Rabl,

the sole distributor of Alembika in the US.

Follow me: @yael_edelist

Visit Hagar Alembik’s Artistic & Eclectic Tel Aviv Apartment

Mixing her daughter’s childhood drawings with famous works of art, drawing inspiration from her father’s sculptures, and ending the day with a view of the sunset—we visited the fashion designer at home

One of the first objects one finds in fashion designer Hagar Alembik’s home is a chiseled sculpture made by her father, sculptor Emanuel Hatzofe, who died last July at age 90. Alembik, wearing a black dress that has become a uniform of sorts, says she views her career as an inter-generational collaboration with her father and his artwork.

“My father worked with basalt, with all its power and tenderness,” she says. “I got to clothing through sculpting and 3D. Where my father turned to basalt, I turned to fabric. He chose a hard material and I chose a soft one. The amazing thing is that my father imbued the stone with softness. People like to caress his statues. We both investigated the boundaries of form, he through sculpting and I through fashion design, and both of us ended up at the same place.”

Alembik’s eclectic design style can be witnessed in every corner of her home: paintings by famous artists such as Pinchas Cohen Gan and Avshalom Okashi alongside drawings by anonymous artists acquired in flea markets around the world; brilliant textiles scattering spots of color all through the space alongside a monochrome sofa from the Habitat interior design store.

Alembik’s apartment is suited for her current and future needs. It includes a spacious living room and a fully equipped kitchen (though she never cooks), a small guestroom which she is presently adapting for her eldest grandchild, and a small bedroom with an attached bathroom and a walk-in closet. Even a powerful flashlight wouldn’t help you find much other than countless black dresses, all of which she designed herself. An elevator inside the apartment leads to a roof deck overlooking Dizengoff Tower and offering a view of the city. The deck is covered with planters and recliners that Alembik can sprawl over, ending her day in front of a Tel Aviv sunset.

The asset: an 860 square foot 2-bedroom penthouse apartment.
The neighborhood: central Tel Aviv.
The tenant: Hagar Alembik, sixty-four years old.
Occupancy: five years.

Who designed this home?

The architect Uri Gur did the structural design, and the interior design was done by the architect Tammy Sigalis, who was introduced to me by my daughter. I trust my daughter’s judgment. She makes good choices. Uri set the tone of the place, but Tammy adapted it to my needs and tailored it to me, simultaneously making my desires more precise and clear.

What’s it like to collaborate with another designer when working on your personal space?

It offers another point of view and skills I don’t have. I’m able to give form to abstract things, but it’s a pleasure to work with an attentive architect who understands me and addresses my desires rather than just prove what they can do. Tammy completed me.

What was most important to you when designing this home?

It’s become a joke at this point: I have a large wooden dresser. It’s almost ten feet long and two feet deep. It’s moved with me from one apartment to the next, and I always need to find an appropriate wall for it. In small apartment that sometimes means creating a wall especially for it. When I moved here people laughed at me and told me to get rid of it, but there’s no chance, it’s been with me for years. The other thing that was important to me was having a wall for all my artwork. I got both.

Is there a connection between your design style and the architectural choices in this apartment?

I think so. Or, I want to believe so. I love lots of different things, and I love having it all, the abundance. It excites me to see objects or artworks that don’t fit together becoming friends. For example, drawings my daughter made in first grade alongside works by famous artists. Or German Expressionism next to pictures from flea markets.

What do you wear at home?

I wear nothing. None of my neighbors can see into my apartment, so no one can see a thing.

What’s your favorite spot in the apartment?

The living room sofa that I bought at Habitat a few years ago. I love to read but not in bed. I like to watch TV, to think, and ponder in comfort.

Where do you like to relax?

The expression ‘my home is my castle’ could have been written about me. When I come home I leave the day behind and relax on the sofa. As soon as I close the door behind me I’ve changed phases and I’m in a different world.

Where do you have your morning coffee?

On the way to the car.

How well does your apartment reflect your personality?

Very well, I think. Not all of my apartments have, but now I feel like I’ve finally made it.

Do you have a walk-in closet?

It’s like a secret walk-in closet because you can’t see anything inside. Everything is black.” She laughs. “But I have shoes in every color. I only wear clothes that I designed myself, but when it comes to shoes I like to spread the love and buy other people’s work.

What do you prefer to spend money on—clothes and fashion accessories or furniture and houseware?

I like beautiful things of any kind, but my pleasure mostly comes from buying artwork for the apartment and shoes.

Designer Spotlight – Hagar Alembik


Alembika just presented their Spring/Summer 2020 collection earlier this month and we caught up with Hagar Alembik the chief designer, for a short conversation about love, life, fashion and passion. 

Yael Edelist, Roni Rabl: What makes you happy?Hagar Alembik: Clothes! Fabrics! I have a lot of new fabrics, that makes me happy.

Yael Edelist, Roni Rabl: Hagar, so good to speak with you! What’s your favorite color?

Hagar Alembik: God Created all colors equal. I love them all, I don’t have a preference. In Fashion, as in Fashion, different colors are preferred in different seasons, in this season it’s one color, and in the next

season – a different color. I love them all.

Roni Rabl: What inspires you?

Hagar Alembik: I live in Tel Aviv, a white city with gray asphalt roads and urban structures. And I believe this is at the heart of my collection – urban-like, black, white, with shades of gray, spotted with clouds in different colors. Many textures are ones you can find in a city view such as layers and nets.


ALEMBIKA was founded in 2005 by fashion designer HAGAR ALEMBIK, a graduate of the school of design, and JUDITH FADLON PHD, an anthropologist. ALEMBIKA offers a collection suited to women of all ages, specializing in the middle and large range, to which ALEMBIKA’S layered look is especially flattering. At ALEMBIKA we would like you to feel comfortable with your body – not the body you’re working on, fantasizing about, or wish to have.  The one one you have right now. We, like you, believe that the essence of femininity lies in flexibility, change and flow. We offer you clothes that understand that. We offer you fashion that treats your body with respect.  Fashion that covers it with love. Fashion that is therapeutic for body and soul.

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